slovodefinícia
heatseeker
(foldoc)
heatseeker

(IBM) A customer who can be relied upon to
buy, without fail, the latest version of an existing product
(not quite the same as a member of the lunatic fringe). A
1993 example of a heatseeker is someone who, owning a 286 PC
and Windows 3.0, goes out and buys Windows 3.1 (which offers
no worthwhile benefits unless you have a 386). If all
customers were heatseekers, vast amounts of money could be
made by just fixing the bugs in each release (n) and selling
it to them as release (n+1).

[Jargon File]

(1996-03-12)
heatseeker
(jargon)
heatseeker
n.

[IBM] A customer who can be relied upon to buy, without fail, the latest
version of an existing product (not quite the same as a member of the {
lunatic fringe}). A 1993 example of a heatseeker was someone who, owning a
286 PC and Windows 3.0, went out and bought Windows 3.1 (which offers no
worthwhile benefits unless you have a 386). If all customers were
heatseekers, vast amounts of money could be made by just fixing some of the
bugs in each release (n) and selling it to them as release (n+1). Microsoft
in fact seems to have mastered this technique.
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